/* =========================================================
   RedCrest Marketing LLC — style.css
   LIGHT theme: warm sand + ink navy + crimson crest + gold hairline
   ========================================================= */

:root {
  --crimson: #B3202C;
  --crimson-deep: #8E1821;
  --ink: #232B33;
  --sand: #F6F1E8;
  --sand-light: #EDE3D0;
  --card: #FFFFFF;
  --text: #232323;
  --text-body: #4A4A4A;
  --text-light: #C9C2B4;
  --gold: #C9A227;
  --sand-soft: #E5DBC8;
}

* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  font-size: 16px;
  font-family: Georgia, "Times New Roman", serif;
  background-color: var(--sand);
  color: var(--text);
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img,
svg {
  max-width: 100%;
  display: block;
}

a {
  color: var(--crimson);
  text-decoration: none;
}

a:hover {
  text-decoration: underline;
}

ul {
  list-style: none;
}

h1,
h2,
h3,
h4 {
  font-family: "Arial Black", "Helvetica Neue", Arial, sans-serif;
  color: var(--ink);
  line-height: 1.15;
  font-weight: 800;
}

.container {
  max-width: 1160px;
  margin: 0 auto;
  padding: 0 24px;
}

/* =========================================================
   Reusable pieces
   ========================================================= */

.btn {
  display: inline-block;
  padding: 16px 34px;
  border-radius: 4px;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 15px;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  cursor: pointer;
  border: 2px solid transparent;
  transition: background-color 0.2s ease, color 0.2s ease, border-color 0.2s ease;
}

.btn:hover {
  text-decoration: none;
}

.btn-crimson {
  background-color: var(--crimson);
  color: #FFFFFF;
}

.btn-crimson:hover {
  background-color: var(--crimson-deep);
}

.btn-outline {
  background-color: transparent;
  border-color: var(--ink);
  color: var(--ink);
}

.btn-outline:hover {
  background-color: var(--ink);
  color: var(--sand);
}

.eyebrow-chip {
  display: inline-block;
  background-color: var(--crimson);
  color: #FFFFFF;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 8px 18px;
  border-radius: 999px;
}

.section-label {
  display: inline-block;
  color: var(--crimson);
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

/* =========================================================
   Crest + wordmark
   ========================================================= */

.crest-mark {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 32px;
  height: 36px;
  background-color: var(--crimson);
  color: #FFFFFF;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 17px;
  font-weight: 800;
  clip-path: polygon(50% 0%, 90% 8%, 100% 62%, 50% 100%, 0% 62%, 10% 8%);
  flex-shrink: 0;
}

.wordmark {
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 20px;
  font-weight: 800;
  letter-spacing: 0.18em;
  color: var(--ink);
}

.wordmark-light {
  color: var(--sand);
}

/* =========================================================
   Ribbon navigation (hero-embedded, class selectors only)
   ========================================================= */

.ribbon-nav {
  position: relative;
  z-index: 4;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 18px 0;
}

.ribbon-brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
}

.ribbon-brand:hover {
  text-decoration: none;
}

.ribbon-links {
  display: flex;
  align-items: center;
  gap: 30px;
}

.ribbon-links a {
  position: relative;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink);
  padding-bottom: 4px;
}

.ribbon-links a::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 2px;
  background-color: var(--crimson);
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform 0.2s ease;
}

.ribbon-links a:hover {
  text-decoration: none;
}

.ribbon-links a:hover::after,
.ribbon-links a.is-active::after {
  transform: scaleX(1);
}

.ribbon-links a.is-active {
  color: var(--crimson);
}

.nav-toggle {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 44px;
  height: 44px;
  padding: 10px;
  background: transparent;
  border: 2px solid var(--ink);
  border-radius: 4px;
  cursor: pointer;
}

.nav-toggle span {
  display: block;
  height: 3px;
  width: 100%;
  background-color: var(--ink);
  transition: transform 0.25s ease, background-color 0.25s ease;
}

/* =========================================================
   Hero — giant background word
   ========================================================= */

.hero-nav.word-hero {
  position: relative;
  overflow: hidden;
  background-color: var(--sand);
  padding-bottom: 0;
}

.word-hero__bg {
  position: absolute;
  top: 130px;
  right: -30px;
  z-index: 1;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: clamp(150px, 19vw, 212px);
  font-weight: 800;
  line-height: 1;
  letter-spacing: -0.02em;
  color: var(--sand-light);
  white-space: nowrap;
  pointer-events: none;
}

.hero-content {
  position: relative;
  z-index: 2;
  max-width: 700px;
  padding: 88px 0 36px;
}

.hero-content h1 {
  font-size: 56px;
  font-size: clamp(42px, 5.4vw, 60px);
  margin: 22px 0 20px;
  color: var(--ink);
}

.hero-content p {
  color: var(--text-body);
  font-size: 18px;
  margin-bottom: 30px;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
}

/* Stat strip */

.stat-strip {
  position: relative;
  z-index: 2;
  display: flex;
  margin-top: 62px;
  border-top: 1px solid var(--gold);
}

.stat-block {
  flex: 1;
  padding: 28px 28px 36px;
}

.stat-block + .stat-block {
  border-left: 1px solid var(--crimson);
}

.stat-num {
  display: block;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 46px;
  font-weight: 800;
  color: var(--crimson);
  line-height: 1.1;
}

.stat-label {
  display: block;
  margin-top: 8px;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink);
}

/* =========================================================
   Statement band
   ========================================================= */

.statement-band {
  background-color: var(--ink);
  padding: 92px 0;
}

.statement-band .container {
  max-width: 940px;
}

.manifesto {
  color: var(--sand);
  font-size: 27px;
  font-size: clamp(23px, 2.6vw, 30px);
  line-height: 1.55;
  text-align: center;
}

/* =========================================================
   Alternating case-study blocks
   ========================================================= */

.alternating-section {
  background-color: var(--card);
  padding: 104px 0 90px;
}

.section-head {
  max-width: 820px;
  margin: 0 auto 78px;
  text-align: center;
}

.section-head h2 {
  font-size: 40px;
  font-size: clamp(30px, 3.6vw, 42px);
  margin: 14px 0 18px;
}

.section-head p {
  color: var(--text-body);
  font-size: 17px;
}

.case-row {
  display: flex;
  align-items: center;
  gap: 64px;
  padding: 56px 0;
  border-top: 1px solid var(--gold);
}

.case-row-reverse {
  flex-direction: row-reverse;
}

.case-block {
  flex: 1;
  min-width: 0;
}

.case-text h2 {
  font-size: 32px;
  font-size: clamp(26px, 3vw, 34px);
  margin: 12px 0 18px;
}

.case-text p {
  color: var(--text-body);
  font-size: 17px;
}

.tag-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 24px;
}

.tag-chip {
  display: inline-block;
  border: 1px solid var(--crimson);
  border-radius: 999px;
  color: var(--ink);
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 7px 16px;
}

/* Case graphics */

.case-graphic {
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 320px;
}

.bar-chart {
  display: flex;
  align-items: flex-end;
  justify-content: center;
  gap: 22px;
  width: 100%;
  max-width: 420px;
  height: 250px;
  padding: 12px 16px 0;
  border-bottom: 3px solid var(--ink);
}

.bar {
  position: relative;
  width: 54px;
  border-radius: 4px 4px 0 0;
}

.bar-1 { height: 38%; background-color: var(--sand-soft); }
.bar-2 { height: 54%; background-color: var(--gold); }
.bar-3 { height: 70%; background-color: var(--ink); }
.bar-4 { height: 84%; background-color: var(--crimson); }
.bar-5 { height: 100%; background-color: var(--ink); }

.chart-crest {
  position: absolute;
  top: -22px;
  left: 50%;
  transform: translateX(-50%);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 30px;
  height: 34px;
  background-color: var(--crimson);
  color: #FFFFFF;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 15px;
  font-weight: 800;
  clip-path: polygon(50% 0%, 90% 8%, 100% 62%, 50% 100%, 0% 62%, 10% 8%);
}

.rings-graphic {
  position: relative;
  width: 300px;
  height: 300px;
}

.ring {
  position: absolute;
  top: 50%;
  left: 50%;
  border-radius: 50%;
}

.ring-outer {
  width: 280px;
  height: 280px;
  transform: translate(-50%, -50%);
  border: 6px solid var(--ink);
}

.ring-mid {
  width: 200px;
  height: 200px;
  transform: translate(-50%, -50%);
  border: 6px solid var(--crimson);
}

.ring-inner {
  width: 120px;
  height: 120px;
  transform: translate(-50%, -50%);
  border: 6px solid var(--sand-soft);
}

.ring-dot {
  position: absolute;
  top: 50%;
  left: 50%;
  width: 26px;
  height: 26px;
  border-radius: 50%;
  background-color: var(--crimson);
  transform: translate(-50%, -50%);
}

.stack-graphic {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 12px;
  width: 100%;
  max-width: 420px;
}

.stack-layer {
  border-radius: 14px;
}

.layer-top { width: 210px; height: 72px; background-color: var(--sand-soft); }
.layer-mid { width: 270px; height: 72px; background-color: var(--crimson); }
.layer-base { width: 330px; height: 72px; background-color: var(--ink); }

.stack-connector {
  position: relative;
  width: 330px;
  height: 6px;
}

.stack-connector::before,
.stack-connector::after {
  content: "";
  position: absolute;
  top: 0;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background-color: #FFFFFF;
}

.stack-connector::before { left: 30px; }
.stack-connector::after { right: 30px; }

/* =========================================================
   Metric band
   ========================================================= */

.metric-band {
  background-color: var(--crimson);
  padding: 78px 0;
}

.metric-band .container {
  display: flex;
}

.metric-block {
  flex: 1;
  text-align: center;
  padding: 10px 24px;
}

.metric-block + .metric-block {
  border-left: 1px solid var(--sand);
}

.metric-num {
  display: block;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 52px;
  font-weight: 800;
  color: #FFFFFF;
  line-height: 1.1;
}

.metric-label {
  display: block;
  margin-top: 8px;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #FFFFFF;
}

/* =========================================================
   Process rail
   ========================================================= */

.process-rail {
  background-color: var(--card);
  padding: 104px 0;
}

.process-intro {
  max-width: 780px;
  margin: 0 auto 60px;
  text-align: center;
}

.process-intro h2 {
  font-size: 38px;
  font-size: clamp(28px, 3.4vw, 40px);
  margin: 14px 0 18px;
}

.process-intro p {
  color: var(--text-body);
  font-size: 17px;
}

.process-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.process-step {
  padding: 10px 30px;
}

.process-step + .process-step {
  border-left: 1px solid var(--crimson);
}

.step-chip {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: 42px;
  height: 42px;
  padding: 0 10px;
  border-radius: 4px;
  background-color: var(--crimson);
  color: #FFFFFF;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 15px;
  font-weight: 800;
  margin-bottom: 18px;
}

.process-step h3 {
  font-size: 21px;
  margin-bottom: 10px;
}

.process-step p {
  color: var(--text-body);
  font-size: 15px;
}

/* =========================================================
   CTA band
   ========================================================= */

.cta-band {
  background-color: var(--sand);
  border-top: 1px solid var(--gold);
  padding: 96px 0;
  text-align: center;
}

.cta-band .container {
  max-width: 780px;
}

.cta-band h2 {
  font-size: 38px;
  font-size: clamp(28px, 3.4vw, 42px);
  margin-bottom: 18px;
}

.cta-band p {
  color: var(--text-body);
  font-size: 18px;
  margin-bottom: 30px;
}

/* =========================================================
   Four-column footer
   ========================================================= */

.four-col-footer {
  background-color: var(--ink);
  color: var(--sand);
  padding: 78px 0 34px;
}

.footer-cols {
  display: grid;
  grid-template-columns: 1.3fr 1fr 1fr 1.2fr;
  gap: 48px;
}

.footer-brandline {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 18px;
}

.footer-col p {
  color: var(--text-light);
  font-size: 15px;
}

.footer-col h3 {
  color: var(--sand);
  font-size: 15px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  margin-bottom: 18px;
}

.footer-col ul li {
  margin-bottom: 10px;
}

.footer-col ul a {
  color: var(--sand);
  font-size: 15px;
}

.footer-col ul a:hover {
  color: #FFFFFF;
  text-decoration: underline;
}

.footer-contact {
  color: var(--text-light);
  font-size: 15px;
  margin-bottom: 14px;
  word-break: break-word;
}

.legal-line {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 12px;
  margin-top: 54px;
  padding-top: 26px;
  border-top: 1px solid #3A434D;
  color: var(--text-light);
  font-size: 14px;
}

.legal-line a {
  color: var(--text-light);
}

.legal-line a:hover {
  color: #FFFFFF;
}

.legal-line-sep {
  color: var(--gold);
}

/* =========================================================
   Secondary pages — slim ribbon header + page hero
   ========================================================= */

.hero-nav.page-header {
  background-color: var(--sand);
  border-bottom: 1px solid var(--gold);
}

.page-hero {
  background-color: var(--sand);
  padding: 92px 0 84px;
}

.page-hero .container {
  max-width: 860px;
}

.page-hero h1 {
  font-size: 48px;
  font-size: clamp(34px, 4.6vw, 52px);
  margin: 20px 0 20px;
}

.page-hero p {
  color: var(--text-body);
  font-size: 18px;
}

/* Services page */

.service-section {
  background-color: var(--card);
  padding: 84px 0;
}

.service-alt {
  background-color: var(--sand);
  border-top: 1px solid var(--gold);
  border-bottom: 1px solid var(--gold);
}

.service-block {
  max-width: 900px;
}

.service-block h2 {
  font-size: 32px;
  font-size: clamp(25px, 3vw, 34px);
  margin: 10px 0 18px;
}

.service-block p {
  color: var(--text-body);
  font-size: 17px;
  margin-bottom: 16px;
}

/* Contact page */

.contact-section {
  background-color: var(--card);
  padding: 96px 0;
}

.contact-grid {
  display: grid;
  grid-template-columns: 1.35fr 1fr;
  gap: 64px;
  align-items: start;
}

.contact-form-wrap h2 {
  font-size: 30px;
  margin-bottom: 26px;
}

.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}

.form-field {
  margin-bottom: 20px;
}

.form-field label {
  display: block;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink);
  margin-bottom: 8px;
}

.form-field input,
.form-field textarea {
  width: 100%;
  padding: 14px 16px;
  border: 1px solid var(--sand-soft);
  border-radius: 4px;
  background-color: #FFFFFF;
  font-family: Georgia, serif;
  font-size: 16px;
  color: var(--text);
  transition: border-color 0.2s ease;
}

.form-field input:focus,
.form-field textarea:focus {
  outline: none;
  border-color: var(--crimson);
}

.form-status {
  margin-top: 14px;
  font-weight: 700;
  color: var(--crimson);
}

.contact-info {
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.info-card {
  background-color: var(--sand);
  border: 1px solid var(--gold);
  border-radius: 6px;
  padding: 26px 28px;
}

.info-card h3 {
  font-size: 15px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  margin-bottom: 16px;
}

.info-line {
  color: var(--text-body);
  font-size: 16px;
  margin-bottom: 16px;
}

.info-line strong {
  color: var(--ink);
  display: block;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 13px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 4px;
}

.info-line:last-child {
  margin-bottom: 0;
}

/* FAQ */

.faq-section {
  background-color: var(--sand);
  border-top: 1px solid var(--gold);
  padding: 96px 0;
}

.faq-head {
  text-align: center;
  margin-bottom: 48px;
}

.faq-head h2 {
  font-size: 34px;
  font-size: clamp(26px, 3.2vw, 36px);
  margin-top: 12px;
}

.faq-list {
  max-width: 820px;
  margin: 0 auto;
}

.faq-item {
  background-color: var(--card);
  border: 1px solid var(--sand-soft);
  border-radius: 6px;
  margin-bottom: 16px;
  overflow: hidden;
}

.faq-question {
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: 100%;
  text-align: left;
  padding: 20px 24px;
  background-color: transparent;
  border: none;
  cursor: pointer;
  font-family: "Arial Black", Arial, sans-serif;
  font-size: 17px;
  font-weight: 800;
  color: var(--ink);
}

.faq-question::after {
  content: "";
  width: 10px;
  height: 10px;
  border-right: 3px solid var(--crimson);
  border-bottom: 3px solid var(--crimson);
  transform: rotate(45deg);
  transition: transform 0.25s ease;
  flex-shrink: 0;
  margin-left: 16px;
}

.faq-item.is-open .faq-question::after {
  transform: rotate(225deg);
}

.faq-answer {
  display: none;
  padding: 0 24px 22px;
  color: var(--text-body);
  font-size: 16px;
}

.faq-item.is-open .faq-answer {
  display: block;
}

/* =========================================================
   Scroll reveal (safe without JavaScript)
   ========================================================= */

.fade-up {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}

.fade-up.visible {
  opacity: 1;
  transform: translateY(0);
}

/* =========================================================
   Responsive
   ========================================================= */

@media (max-width: 1000px) {
  .footer-cols {
    grid-template-columns: 1fr 1fr;
    gap: 40px;
  }

  .process-steps {
    grid-template-columns: 1fr 1fr;
    gap: 24px 0;
  }

  .process-step + .process-step {
    border-left: none;
  }

  .process-step:nth-child(odd) + .process-step {
    border-left: 1px solid var(--crimson);
  }

  .contact-grid {
    grid-template-columns: 1fr;
    gap: 48px;
  }
}

@media (max-width: 860px) {
  .nav-toggle {
    display: flex;
  }

  .ribbon-links {
    position: fixed;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    z-index: 500;
    flex-direction: column;
    justify-content: center;
    align-items: center;
    gap: 28px;
    background-color: var(--ink);
    transform: translateX(100%);
    transition: transform 0.35s ease;
  }

  .ribbon-links a {
    color: var(--sand);
    font-size: 17px;
    letter-spacing: 0.14em;
  }

  .ribbon-links a.is-active {
    color: #FFFFFF;
  }

  .ribbon-links a::after {
    background-color: #FFFFFF;
  }

  body.nav-open {
    overflow: hidden;
  }

  body.nav-open .ribbon-links {
    transform: translateX(0);
  }

  .nav-toggle {
    position: relative;
    z-index: 600;
  }

  body.nav-open .nav-toggle {
    border-color: var(--sand);
  }

  body.nav-open .nav-toggle span {
    background-color: var(--sand);
  }

  body.nav-open .nav-toggle span:nth-child(1) {
    transform: translateY(8px) rotate(45deg);
  }

  body.nav-open .nav-toggle span:nth-child(2) {
    opacity: 0;
  }

  body.nav-open .nav-toggle span:nth-child(3) {
    transform: translateY(-8px) rotate(-45deg);
  }

  .case-row,
  .case-row-reverse {
    flex-direction: column;
    gap: 44px;
  }

  .case-graphic {
    min-height: 260px;
  }

  .stat-strip {
    flex-direction: column;
    margin-top: 48px;
  }

  .stat-block + .stat-block {
    border-left: none;
    border-top: 1px solid var(--crimson);
  }

  .stat-block {
    padding: 22px 0;
  }

  .metric-band .container {
    flex-wrap: wrap;
  }

  .metric-block {
    flex: 1 1 50%;
    padding: 18px 12px;
  }

  .metric-block + .metric-block {
    border-left: none;
  }

  .metric-block:nth-child(2n) {
    border-left: 1px solid var(--sand);
  }
}

@media (max-width: 560px) {
  .hero-content {
    padding-top: 60px;
  }

  .hero-actions {
    flex-direction: column;
    align-items: stretch;
  }

  .hero-actions .btn {
    text-align: center;
  }

  .form-row {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .footer-cols {
    grid-template-columns: 1fr;
    gap: 36px;
  }

  .process-steps {
    grid-template-columns: 1fr;
  }

  .process-step + .process-step {
    border-left: none;
    border-top: 1px solid var(--crimson);
  }

  .metric-block {
    flex: 1 1 100%;
  }

  .metric-block + .metric-block,
  .metric-block:nth-child(2n) {
    border-left: none;
    border-top: 1px solid var(--sand);
  }

  .legal-line {
    gap: 8px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .fade-up {
    opacity: 1;
    transform: none;
  }

  .faq-question::after {
    transition: none;
  }
}